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Cherry’s Jubilee Car Show, Show & Shine and Cruise

Cherry’s Jubilee ‘12 – Fun for the Whole Family While “Cruisin’ For The Cause”
Cherry's Jubulee
Old Town Monterey - Cherry's Jubilee

What: Cherry’s Jubilee
When: September 12 – 16, 2012
Where: Monterey’s Alvarado Street, Wharf Waterfront parking lot, Cannery Row, Old Town Salinas, and Pacific Grove
Registration: Registration Form

Cherry’s Jubilee, a premiere MotorSports Festival, will celebrate its 20th ANNIVERSARY September 12 – 16, 2012. Classic Cars are by far the largest number of participants and the foundation for Cherry’s, and are joined by Sports and Special Interest Cars. For a detailed look at all the category packages go to

The Cherry’s venues have been mixed together to create an awesome experience for this year’s participants and spectators. The event will be held on Monterey’s Alvarado Street, Wharf Waterfront parking lot, Cannery Row and Pacific Grove. Events will also be held in Old Town Salinas. Monterey’s Wharf waterfront, Cannery Row and Pacific Grove provide the most breathtaking locations in the world to showcase these beautiful cars. And the fun is non-stop. The Poker Run routes and venues in Old Town Monterey and Old Town Salinas have all been chosen so that participants will have an opportunity to see the best the Peninsula has to offer.

Cherry’s Jubilee is presented by the Salinas Valley Memorial Hospital Foundation to fund the new Cancer Navigator program for the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System.

Cherry’s 2011 pushed the nineteen year total raised for health care provided at Salinas Valley Memorial Hospital to well over $2 million.

Old Town Salinas Cruise

The planned activities will be entertaining for all ages. Cars are invited to cruise into the Old Town Salinas “Passport to Cherry’s” event held on the 100 - 300 block of Main Street in Old Town Salinas on Wednesday evening 5p.m. to 8p.m. Previously named “Passport to Salinas”, it is a tasting event highlighting many of the fine restaurants and businesses in Old Town. Car participants will be given a discount for Passport and provided a Show & Shine area in the middle of the event. Additionally, live music will be provided in each block.

All car participants are invited to cruise-in on Thursday for the 11th Annual Otis Auto Sales “Nostalgic Nights”. The no host Cherry’s cruise-in party runs from 9:00 a.m. – 8:00 p.m. at Wharf Waterfront parking lot in Monterey. Participants show off their cars, listen to the DJ and get their old high school groove on.

Monterey Peninsula Events

Saturday’s activities on the Monterey Peninsula will include a “Poker Run” and a Show & Shine on Cannery Row and in Pacific Grove. Cannery Row and Pacific Grove merchants will sponsor the Show & Shine for the car participants from 4:00 p.m. to 9:00 p.m. on Saturday. Also on Saturday participants will have the opportunity to drive the Mazda Raceway Laguna Seca track in their cars.

Car participant fee is $95 before August 15th and $105 after, which includes a package of event tickets and other commemorative items. For more information go to or call the Cherry’s Jubilee Hotline at (831) 759-1836.

Leguna Seca
Cherrys Laguna Seca

Old Monterey
Old Monterey

Cannery Row
Cannery Row